CMO/Marketing Head

Job Responsibilities :

Business Management and Strategy :

– Define and set overall business strategy, business growth targets and product targets for the company.

– Ownership of developing and ensuring execution of long term and short term business plans / targets.

– Discern market trends and develop strategies to maximise revenue potential from prospective customers.

– Timely reporting and presentation to the management on business and vision.

Execution Ownership :

– Formulate and ensure execution of the strategies for SEM/ASO/SEO, content, affiliate, alliances and APP marketing.

– Generate leads and drive conversions from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business.

– Increase the no of app Installations and subscription revenue on Daily / Monthly basis. Drive Transactions vertical.

– Track, report and optimize key business metrics across different channels using a variety of tools

– Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes.

– Optimize all paid ad campaigns across Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

– Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

– Discover and manage relationships with influencers and other corporate alliance partners in order to generate more leads

– Find and manage relevant affiliate marketing agencies that can run performance-driven campaigns to drive more business

Leadership Management :

– Hire, train, mentor, and manage a team.

– The setting of KRAs and driving business.

– Create a thriving environment for a high performing team.

Preferred Background and Experience (Must Haves) :

– 8+ Years in Marketing.

– A proven track record of upward revenue trajectory (3/ 4/ 5X growth history).

– Experienced breadth & depth in minimum 2 B2C products

– Exposure of managing at least 1 Mobile product.

– Minimum 1 early-stage startup for at least 1 year (where the marketing team is less than 8 people & budget is less than $1M).

– Minimum 1 year in a purely strategic role.

– Been leading teams & strategy for the last 3 Years.

– Specializing in overall marketing strategy.

– Out of hands-on execution.

– Past experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximize lead flow.

Breadth in :

– Content marketing

– Performance marketing

– Product marketing

– Growth marketing

– Has good understanding of all areas technically

Job Category: CXO Marketing
Job Type: Full Time
Job Location: Bangalore Chennai Delhi-NCR Hyderabad Mumbai Pune
Salary: 50 lakh+

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