- Plan, Execute and Manage Social Media Marketing initiatives, CPC campaigns, E-mail Marketing, Online Deals & Promotions, Coupons and Viral Marketing.
- Working across all paid digital (performance) marketing channels with a view to driving New User Acquisitions on all properties (Website, M-site and/or Mobile App).
- Work with teams across functions (such as Product, Engineering, Content etc.) in evaluating and implementing optimal marketing automation solutions from time to time.
- Drive marketing efficiencies across existing channels through identifying any new opportunities and weeding out non-performing channels and strategies formulate and institutionalize best practices for ROI measurement and optimization.
- Identify trends and insights, and optimize spend and performance based on the insights
- Identifying high-growth and high-revenue opportunities and taking a lead on executing them.
- Lead a team of 10-15 people comprising of App marketing managers, SEO/SEM specialists, Marketing executives, Graphic designers, Content writers, and Business Analysts.
- 5-7 years- experience in digital marketing & tools
- Solid understanding of PPC, APP, SEO, SEM & SMM
- Experience of content marketing across different channels
- Working knowledge of web design principles, best practices, and content management platforms
- Demonstrated ability to develop and execute sales and marketing strategies
- Excellent written and verbal communication skills
- Familiarity with analytical tools such as Google Analytics, Firebase and Webmaster Tools, Search Console etc.
- Expertise in Adwords (Search & Display) – Work on PPC Platforms like Google AdWords, Bing AdCenter among others. Good understanding of digital paid media best practices/ Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Remarketing, Google Analytics, A/B Testing, Driving App installs / Engagement effectively.
Job Category: marketing
Job Type: Full Time
Job Location: Bangalore Delhi-NCR Mumbai
Salary: 40 to 55 lakh 55 to 70 lakh
Funding: Series A Series B Series C